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Basic tips on how to improve your website search rankings

Posted by MattCJ on 12 July 2013 | Comments

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We posed this question to our developer Morven, and here's what he came back with:

Initially there are two ways that you can improve your websites search ranking.
1. Setup an account with google webmaster tools and add it. Then once you have done that and it is working, add your sites sitemap file (http://www.yourwebsite.com/sitemap.xml). You can do this via "crawl" > "sitemaps" in the left hand nav.

2. Inbound links. This is still the most important thing for websites, and is what will push you up the rankings.

Simple things you can do:
If possible, when you post stuff on facebook, twitter, etc, try and put a link back to your site.
Add your company to local business listing sites (there are usually free ones about). and even national ones.
If you read an interesting blog post or news story on someone else's site, and they allow you to add a link back to your website, write a comment and add that link. Even if you just say, "This is a great article, thanks a lot".
Basically, the more third party websites that link to your site the better, when google indexes those pages, it then sees your site and the more links it sees, the more important it thinks your site is.
Also, when commenting on blogs, be careful not to make it sound like spam. Don't say stuff like "I can design websites for you", try and keep the comment relevant to the topic of the story.

You will need to be doing this quite regularly and it will take a while for search engines to recognise the results, but that is probably the cheapest, most effective thing you can start off with.

There are many useful lists of free UK listings websites on the internet.

Good luck.

We hope you find this useful.

 

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